According to Twitter, 64% of surveyed users have purchased a product because of Twitter. What that means is if you read about it on Twitter from a somewhat credible source, most likely you will try that product of service as well.
Although a little bit hesitant to release any kind of ad service initially, Twitter has now officially launched Twitter Ads for Canadians as well.
Target by Interest
At the moment, twitter offers 350 categories that can help you reach your local audience based on their passions and lifestyle.
Target by @usernamess
Engage users with interests similar to your own followers or of those accounts similar to yours. A great idea if you already have a few key people in mind.
Target potential customers by pinpointing keywords in user's recent Tweets the moment they show interest in a subject related to your business. This is also another powerful feature that can help you nail down your demographic.
Although still relatively new, Twitter Ads look quite promising for any Canadian Business. Here at Wikads, we've already started training our team in how to use Twitter Ads and maximize ROI through it. Very soon, we will be releasing some very powerful options for our customers regarding Twitter Ads as well.