WORDPRESS: A POWERFUL FREE TOOL

Although introduced in 2003 and now powering 32% of the world's websites, WordPress is often considered a dark horse in the cutthroat battle for supremacy among content management system (CMS) platforms. However, it combines an extensive range of excellent features for building complex and sophisticated business websites with a great price—it's free.

A reliable open-source web development solution for professional websites and e-commerce stores, WordPress's steady and ever-growing success as a platform is a result of the fact that it's just as good as CMS that cost thousands. What is not to like?

EASY TO INSTALL AND USE

The most attractive feature of WordPress is ease of use. WordPress itself is simple and quick to install, as are the pages and databases that are its “voice.” Created for non-professionals, its intuitive interface is easy for anyone to master and includes a dashboard allowing users to add verbal and multimedia content, add or create databases, change settings and visual designer modules with little or no technical knowledge.

RESPONSIVE WEB DESIGN BUILT IN

WordPress's responsive design allows it to be compatible with any device, which critical in an internet world now driven by more by phones than computers. That means only a single website is needed to reach different kinds of screens, and ensures seamless access, full functionality, and visual optimization for any method of connection, eliminating the need to create and maintain different websites for separate media platforms.

EASY MEDIA MANAGEMENT

WordPress offers the ability to enrich content beyond words. It is easy to upload and manipulate content of all kinds via a drag-and-drop system for adding images, video, and other media, and easy-to-use image editing tools.

FLEXIBILITY AND SCALABILITY

WordPress supports thousands of themes which themselves can be customized or created from scratch. As an open-source CMS, WordPress offers flexibility for site creation, from blogs to businesses to e-tailing and e-commerce sites. WordPress's outstanding scalability allows virtually infinite expandability without compromising performance, which makes it idea for start-ups or existing businesses projecting extensive future growth.

CUSTOMIZABLE DESIGN THEMES

Multiple theme options are available and can be tailored to a business's particular needs. Themes are downloadable by category and users can customize to fit their business brand and build a powerful web presence—often at no cost.

PLUGINS—THE SECRET WEAPON

Plugins such as WooCommerce (see the following section) allow users to fully tailor a WordPress site to their own needs. There are hundreds of plugins to do just about anything from blogging to e-commerce to—well, just about anything, and most are either free or reasonably priced.

WOOCOMMERCE FOR E-COMMERCE

The free e-commerce plugin WooCommerce enables the construction of feature-rich and appealing e-commerce sites offering complete control for online selling to both store owners and product producers.

INDUSTRY STANDARD FOR BLOGGING

WordPress is perhaps best known for its success as a blogging platform. A blog application is included, along with blogging-specific tools and functions such as tags, plugins, widgets, categories, and more already built-in.

FULL USE WITH ONLY MINIMAL CODING

An array of user-friendly existing tools are standard features and drafting, revising, adding media, and content management all can be handled with minimal coding.

SELF-HOSTED PLATFORM

WordPress lets users self-host, creating a custom domain name that can be used on an existing ISP, creating an easy-to-use and lower-cost way to maintain an internet presence.

OPEN-SOURCE MEANS COMMUNITY SUPPORT

As an open-source project, WordPress is served by and maintained by thousands of developers around the world. This global community means constant improvements and development and a spectacular array of options for software, tools, plugins, and themes, along with reliable maintenance and troubleshooting.

SEO-FRIENDLY

WordPress's clean and simple code is attractive to search engines, which can easily read and index site content. This simplicity also means SEO customization is easy for the site owner, and effective SEO helps boost all-important search rankings.

EASY SOCIAL MEDIA INTEGRATION

Integrating your site with social media is easy with WordPress, extending your site’s reach far beyond conventional internet search users. WordPress offers seamless direct click-through connection to major social media platforms.

W3C COMPLIANCE

WordPress offers W3C compliance out-of-the-box, guaranteeing smooth and fast functioning in any web browser.

RELIABLE SECURITY

Security is simple—WordPress offers a variety of tools and plugins to ensure site security and dependably defend against hacking.

BOTTOM LINE: BANG FOR THE BUCK

WordPress is free, a price that is hard to beat, especially given its numerous benefits listed above and its ease of use, numerous features, and adaptability.

Beyond that, site-building and launching and ongoing operation and maintenance costs are lower—often much lower–than conventional proprietary CMS. You can manage and operate a WordPress site without technical specialists or extra staff and bring in outside expertise as needed for specialized tasks.

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